Jack Gernsheimer: Designing Logos

Designing Logos: The Process of Creating Symbols That Endure

This essential book for all graphic designers looks at the process of logo design and the criteria used to determine whether or not a logo stands a good chance of being here down the road. Whether you're an educator, a student of design, a CEO recognizing the need for a corporate identity change, or just a fan of strong design, this book will help you make a more well-informed decision about the quality of logos.

Designers, educators, students, marketing specialists, and fans of design need look no further than this invaluable sourcebook for answers to these questions and many more. Packed with tips and lavishly illustrated, Designing Logos is an accessible reference for the design and implementation of a logo -- from the initial creative thought process, through the presentation of logo alternatives to a client, to final implementation, with valuable, practical information.

Jack Gernsheimer received a BFA in Advertising Design from Syracuse University in 1968 and began his career at J. Walter Thompson in New York. He founded Partners Design with his twin brother Jeff in 1971 and continues to be actively involved in design and creative direction. In 1978, Jack worked in Oslo with internationally acclaimed designer Bruno Oldani. He has designed nearly 500 logos for businesses ranging from Fortune 500 companies to one-person startups. His work has appeared in Communication Arts, Graphis, Print, Novum, and other prestigious international publications. He has lectured, written about, and taught graphic design at Pennsylvania School of Art and Design, and Kutztown University of Pennsylvania. Click here to buy the book, Designing Logo: The Process of Creating Symbols That Endure

Admission - Free to AIGA members and AI students
$5 for everyone else
Pay at the door