AustinIMA Special Event - Predicting the Future  Separating Hype from Reality in 2008

Speaker: Geoff Ramsey, Co-founder, CEO, eMarketer

Social networking, online video, virtual worlds, mobile marketing: which of these are fads and which of these techniques are here to stay? eMarketer CEO Geoff Ramsey will cut through the clutter of contradictory statistics about cutting-edge trends to give you clarity and insight about how to optimize your interactive marketing programs. Attendees will get a 30,000-foot view of the digital marketing landscape for the New Year- all supported by hard numbers and case studies from a wealth of researchers and industry trend leaders. Get straight answers on tough questions that will save you time and help shape your marketing strategies.

• How are marketers getting involved in social networking without risking their brand's good name?
• Are virtual worlds worth the trip-or the investment?
• Can marketers afford to miss out on online video?
• How far has mobile marketing come and how much budget should be allocated to it?

About Geoff Ramsey, Co-Founder, CEO, eMarketer

Geoff Ramsey is one of the Internet's most exciting digital marketing visionaries. As CEO and Co-Founder of eMarketer, Geoff is on the cutting edge of new research statistics, trends and best practice, covering every aspect of marketing in the digital age. He is frequently quoted in The Wall Street Journal, Forbes, CNN, BusinessWeek, Business 2.0 and Advertising Age.

A highly regarded speaker with an engaging presentation style, Geoff speaks at major industry and corporate events around the globe, including ad:tech, the Interactive Advertising Bureau (IAB), the Conference Board, the Economist Conferences, Yahoo!, Google, OMMA and the Direct Marketing Association (DMA). Prior to starting eMarketer, Geoff worked at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft General Foods, M&M Mars and AT&T.