Pash talks Inspirability  

About Pash:

Pash is Creative Director and Principal of Digital Soup, a Culver City, California-based multidisciplinary design firm he founded in 1993. In January of 2005 Pash joined forces with a longtime friend and clientbrand innovator Brad Beckermanto become Creative Director at Cinq Group, a brand development agency specializing in premier lifestyle marketing and image development. His work for CINQ also saw him overseeing all creative services for Trunk Ltd, a classic apparel lifestyle brand launched under the Cinq umbrella in 2003, and for which Digital Soup, together with Cinq, designed the brand identity. As of September 1, 2007, Pash is returning his entire focus back to Digital Soup.

From 2002 to 2004 Pash served as President of the Los Angeles chapter of AIGA, the fourth largest of its 47 chapters nationwide. During his tenure the chapter grew to over 1,000 members. He frequently judges design competitions, most recently the Pele Awards in Hawaii and the XIV Premio Qurum Awards in Mexico City. Pash is also a design educator; he teaches Logo Design and Design II at UCLA's celebrated Visual Arts Extension program and frequently guest lectures at other art schools. Pash is on the Advisory Board for HOW Magazine's annual Design Conference, where he is a frequent speaker.

Pash's book, Inspirability, was published in 2005 and features personal interviews with 40 of the world's most prominent and interesting graphic designers. In addition to its presence in bookstores everywhere, it proudly sits on a shelf among products (not books!) in the MoMA gift store in New York City.

Pash lives in Los Angeles with his wife, Jessica and his daughters, Mirabelle and Juliette.