The Brand Gap  

Master the five key disciplines of brand-building—differentiation, collaboration, innovation, validation, and cultivation—in exciting one-day workshop, either September 26th or September 28th, at the Stephen F. Austin Hotel. Marty Neumeier, author of THE BRAND GAP and consultant to Apple, Gap, Herman Miller, Kodak, Yahoo! and others, will show you how to bridge the distance between business strategy and design. With fast-paced presentations and collaborative exercises, you'll learn dozens of proven principles you can apply immediately to your business, whether you work in a small design firm or the marketing department of a Fortune 1000 company.

Read an interview with Marty Neumeier (PDF)
Read the Brand Gap Flyer (PDF)

People are encouraged to show up around 8 am for coffee and a continental breakfast.

Notes on pricing:
Groups of 3 or more: $550 per person
Early-bird individuals: $500 per person
Early-bird groups: $450 per person

Notes on registration:
Early-bird registration is due by September 1st
Regular registration is due by September 20th

To register, please fill out the online registration form. Once the registration deadline has passed, it may still be possible to register. Please contact Lindsay McManus for details.

Please note: the Thursday event and the bonus lecture have been cancelled due to a lack of attendance. If you had previously registered for the Thursday event and have not been contacted, please contact Lindsay McManus.