Buzzz: AIGA Austin Book Club  

Host: Charlene Zvolanek

Weather permitting, we’ll meet around the hot tub for part of the event. Please RSVP by email for directions.

The Buzzz Club is dedicated to inspiring discussion, building community and keeping our membership informed about current trends and ideas related to the field of design. Anyone is welcome to participate (non-members, too).

Graphically Speaking: A Visual Lexicon for Achieving Better Designer-Client Communication

by Lisa Buchanan

It’s all too often that designers leave a meeting with clients feeling as if they’ve been speaking an entirely different language. Graphically Speaking solves such communication problems by breaking down client-designer dialogue into something both parties can understand. It visually “defines” more than 30 of the most common words that clients use to describe what they want in a design. Vague, possibly confusing terms—words like “elegant” or “powerful” or “warm”—are made specific as they relate to actual design style.

Entries provide visual reference materials including color combinations, fonts and final designs, so that terms are defined both literally and visually. Because of the structure of the book, it’s really three “must-have” books in one—a client communication guide, a designer reference and an inspiring collection of top design projects.

AIGA Austin receives a small portion of book sales purchased through this link. Click the link to Amazon and select “Add to Cart” from the next page.