Lecture: John Bielenberg  PROJECT(think)M(wrong)COSTA RICA

How are two designers, one writer, one 360 VR photographer, three advisors, and one MacArthur Genius Award-winning scientist saving a crucial piece of the world's biodiversity in the Costa Rican rainforest? By “thinking wrong.”

For years John Bielenberg has impacted the design industry by challenging our ways of thinking and countering our inclination to develop patterns that limit our thought process. Thus his dogma — Think Wrong! He maintains that the human brain tends to think along pre-determined linear thought pathways. Such linear thinking can inhibit true innovation and creative exploration.

You’ll have to attend this lecture on November 11th to find out more.

Reception with light snacks and cash bar.

About John Bielenberg

A member of the AIGA National Board of Directors and teacher at the California College of the Arts in San Francisco since 1991, Bielenberg is co-founder of the innovative C2, The Creative Capital Company. He is also director of Project M, a summer program in Maine that is designed to inspire young graphic designers, writers, photographers and filmmakers by proving that their work can have a positive and significant impact on the world.

His dogma is best known through his invention of a fictitious company called Virtual Telemetrix, Inc. In 1991, he created this satirical corporate entity through a series of design projects addressing issues related to the practice of graphic design and Corporate America. The projects included the Las Vegas Case Study Casino Program, the 1997 Virtual Telemetrix Annual Report satire of corporate branding and “Ceci n’est pas un catalog” which parodies designer projects and consumer economy. The San Francisco Museum of Modern Art has acquired 7 of the Virtual Telemetrix projects and staged an exhibition and “mock” IPO that ran from July to October 2000.

View the invitation (PDF).