Buzzz: AIGA Austin Book Club  

Host: Jennifer Idol

The Buzzz Club is dedicated to inspiring discussion, building community and keeping our membership informed about current trends and ideas related to the field of design. Anyone is welcome to participate (non-members, too). For more information and to RSVP, email the Events Chair.

Cradle to Cradle: Remaking the Way We Make Things

by William McDonough and Michael Braungart

Cradle to Cradle is a manifesto calling for the transformation of human industry through ecologically intelligent design. Through historical sketches on the roots of the industrial revolution; commentary on science, nature and society; descriptions of key design principles; and compelling examples of innovative products and business strategies already reshaping the marketplace, the authors make the case that an industrial system that “takes, makes and wastes” can become a creator of goods and services that generate ecological, social and economic value.

Cradle to Cradle maps the lineaments of McDonough and Braungart's new design paradigm, offering practical steps on how to innovate within today's economic environment. Part social history, part green business primer, part design manual, the book makes plain that the re-invention of human industry is not only within our grasp, it is our best hope for a future of sustaining prosperity.

AIGA Austin receives a small portion of book sales purchased through this link. Click the link to Amazon and select “Add to Cart” from the next page.